Getting the next generation ready

The advertisement, ‘Bournvita swimmer’ ("https://www.youtube.com/watch?v=65kBW3E2bpo"), rated as one of the best ads, shows a concerned mother rushing into the gym to see her son on a wheel chair, with a bandaged leg. He has hurt himself and is deeply disappointed because he has to take part in a swimming competition. The mother steps in: she will do everything it takes to prepare him for success. She is not a paid coach, physical trainer or nutritionist. She is all of them rolled into one. And so much more: a good mother.

What if we changed the ad around: the father rushes in to make his daughter a swimming champ? That would break stereotypes but may be just as effective. Think about it.